Effective Website Design Increases Business

The foundation of marketing is understanding your audience and in order to do so you must put yourself in their shoes.  Online consumers are initially limited in their understanding of your business and have no way of telling if your product or service is a fit. Therefore a business owner must take a step back and look at their site from the consumer’s perspective and then compare that experience to their competitors. Websites are now considered the first step in making a decision to buy. If your website fails to effectively represent you and your product then why drive clients there?

Ok, so let’s say you launch a Redzilla advertising campaign.  Your ad launches and you notice your traffic has gone up but you didn’t receive a single phone call, lead, sale or conversion.  Your first thought will be, well the leads must be poor quality, right? Wrong. If you have an outdated or cluttered website that fails to entice your next potential client then not converting is inevitable. You see, the problem with today’s online marketing is not the reach or the clicks, it’s ensuring that clicks convert.

To give you an idea, here are two websites; now look at the sites below as a user looking to buy “x”:

Website A

Do you consider this site user-friendly? In other words, upon visiting the site do you know exactly what is being sold and how to purchase in a few seconds?

Now you return to your search results and find this site:

Website B

Granted, the two sites above sell different products, but which site would you be more likely to make a purchase through? The answer to the question is simple, Website B.

Upon visiting Website B, you see a very clean & orderly interface with an excellent design. You know exactly what they sell, and they make it easy to buy.

Website A is incredibly cluttered, has a poor design and there’s no clear indication of what is being sold and how to purchase.

Why Should You Care?

Conversion is an essential part of search engine marketing because it deals with what happens after the customer has clicked on your search engine listing.

If you’re not positive about the effectiveness of your site, ask one of our Redzilla professionals today, because no one will make a purchase if your site devalues your product.