Adwords Art

Sixt, a German car company with a sense of humor and some out-of-the-box thinkers, experimented withtheir online marketing strategies in 2008 and came up with some clever ASCII art to stand out from the crowd with their google adwords campaign.

The ads stood out, made a splash in the online marketing world and resulted in a 47% increase in their clickthrough rate.

Google now filters and removes this type of ad, but Sixt’s adword campaigns above are a great use of creativity to boost results.