Strengthen Your Reputation With PPC

Savvy business owners take their online reputation seriously. When negative reviews come in and bad press starts popping up online, pay per click ads can be used to immediately start repairing the damage.   Here are three ways to usePPC advertising to strengthen your business’ reputation online.

1. Several search engines allow ads on brand terms related to a business. Search yours often and monitor the results for your name. If you notice competitors bidding on terms for your business, get in the game and place pay per click ads for your own terms. Those are customers you don’t want to lose to your competition.

2. In a crisis, pay per click ads are a fast and easy way to reach people seeking information. Placing a PPC ad for terms related to a developing crisis is an effective way to direct traffic to an updated source of information.

3. PPC ads help detract from negative blogs and unflattering content that comes up in search results. While you prepare and implement a plan of action to move negative content down of the first page of Google or other search engines, a PPC ad can be used to combat the bad press.

Yelp Reviews to Appear in Google Adwords?

Last week, SearchEngineLand.com came across a unique Google adwords campaign and blogged about their findings. In the screenshot that surfaced, an ad for a San Diego Auto Repair company was followed by a link to their Yelp reviews and a graphic of the business’ star rating from their Yelp reviews.

This sparked a small fleurry of google searches from bloggers and adwords followers who were trying to recreate the results.  Interestingly, it appears that few additional ads could be found to be featuring Yelp reviews. It appears that Google was conducting a very small experiment of on ads that link to external review sites.

At this time, links to yelp reviews have not come out of beta, but it will be interesting to see if this feature is rolled out for Google adwords campaigns in the near future.