Strengthen Your Reputation With PPC

Savvy business owners take their online reputation seriously. When negative reviews come in and bad press starts popping up online, pay per click ads can be used to immediately start repairing the damage.   Here are three ways to usePPC advertising to strengthen your business’ reputation online.

1. Several search engines allow ads on brand terms related to a business. Search yours often and monitor the results for your name. If you notice competitors bidding on terms for your business, get in the game and place pay per click ads for your own terms. Those are customers you don’t want to lose to your competition.

2. In a crisis, pay per click ads are a fast and easy way to reach people seeking information. Placing a PPC ad for terms related to a developing crisis is an effective way to direct traffic to an updated source of information.

3. PPC ads help detract from negative blogs and unflattering content that comes up in search results. While you prepare and implement a plan of action to move negative content down of the first page of Google or other search engines, a PPC ad can be used to combat the bad press.

Adwords Art

Sixt, a German car company with a sense of humor and some out-of-the-box thinkers, experimented withtheir online marketing strategies in 2008 and came up with some clever ASCII art to stand out from the crowd with their google adwords campaign.

The ads stood out, made a splash in the online marketing world and resulted in a 47% increase in their clickthrough rate.

Google now filters and removes this type of ad, but Sixt’s adword campaigns above are a great use of creativity to boost results.