As Pay Per Click Costs Skyrocket Small Businesses Seek Alternatives

Determining how to effectively create and maintain a search marketing campaign that will yield a return is a challenge that most business owners now face. Research finds an accelerating trend toward online media for local search, however research also shows that small and local businesses still continue to struggle on effective ways to capitalize on local search traffic. Despite the growing use of online media for local searches, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online. This lack of adoption in most cases is related to affordable search marketing management services shutting down. Small Businesses no longer have the resources needed to effectively market & maintain their business online at a feasible cost.

According to research from Nielsen,  63% of consumers and small business owners will visit the internet first for information about local companies and 82% use search engines to research. Of that 82%,  50% visit search engines prior to any other source online.

Given that more than half of the population visits a search engine first to find information on local business, the price of targeted keywords has skyrocketed due to supply and demand.  With said demand came hundreds of internet marketing management services. These services equipped business owners with the tools and understanding to properly monetize and optimize online marketing campaigns. This rush of a new understanding and new way to reach potential customers  resulted in a very competitive and saturated marketplace.  High bid prices soon became the new focus of business owners and management services. High bid prices lead to a shortage in clients, ultimately leading to a shortage in feasible search marketing options driving search marketing management services out of business.

For example a PPC Management Service MainStreet Host, is no longer accepting new clients.  If you visit MainStreetHost.com you will be greeted by the message below.

Hundreds of management services are shutting down leaving business owners with no alternative to high PPC costs. The same study showed that only 9% of small businesses are satisfied with their online marketing efforts.  With a lack of options small business owners will continue to struggle online without an alternative to search marketing management services.  Business owners are now faced with one of two options:

• Manage your own search marketing campaign and potentially pay high ppc costs that yield no return.
• Pay high retainers for remaining search marketing management services.

A primary issue with setting up a search campaign is first understanding how to effectively determine which keywords will generate leads. Keyword research will lead to:

• Higher click through rates
• Lower cost per click
• Higher rankings
• Higher conversion rates

Redzilla.com is now providing an affordable alternative to search marketing management services. Redzilla.com will do the heavy lifting for business owners by providing 100% ad management including the tedious task of monetizing your search marekting campaign. Redzilla professionals take the guesswork out of your Google advertising and execute a precise strategy that will bring the most customers to your door. This strategy removes the middle man and you no longer have to pay high retainers or high ppc costs, simply pay for potential customers that visit your site and Redzilla will do the rest.

Strengthen Your Reputation With PPC

Savvy business owners take their online reputation seriously. When negative reviews come in and bad press starts popping up online, pay per click ads can be used to immediately start repairing the damage.   Here are three ways to usePPC advertising to strengthen your business’ reputation online.

1. Several search engines allow ads on brand terms related to a business. Search yours often and monitor the results for your name. If you notice competitors bidding on terms for your business, get in the game and place pay per click ads for your own terms. Those are customers you don’t want to lose to your competition.

2. In a crisis, pay per click ads are a fast and easy way to reach people seeking information. Placing a PPC ad for terms related to a developing crisis is an effective way to direct traffic to an updated source of information.

3. PPC ads help detract from negative blogs and unflattering content that comes up in search results. While you prepare and implement a plan of action to move negative content down of the first page of Google or other search engines, a PPC ad can be used to combat the bad press.