Yelp Reviews to Appear in Google Adwords?

Last week, SearchEngineLand.com came across a unique Google adwords campaign and blogged about their findings. In the screenshot that surfaced, an ad for a San Diego Auto Repair company was followed by a link to their Yelp reviews and a graphic of the business’ star rating from their Yelp reviews.

This sparked a small fleurry of google searches from bloggers and adwords followers who were trying to recreate the results.  Interestingly, it appears that few additional ads could be found to be featuring Yelp reviews. It appears that Google was conducting a very small experiment of on ads that link to external review sites.

At this time, links to yelp reviews have not come out of beta, but it will be interesting to see if this feature is rolled out for Google adwords campaigns in the near future.